From Disney to Unicorn Maker: Mason Dorner's Blueprint for Digital Marketing Success in 2026
The Unicorn Maker's Journey
When Mason Dorner was just 24 years old, he found himself managing over $30 million in annual advertising spend for Disney—one of the world’s most recognizable brands. Today, he’s not only the founder of Ascenditt, a successful digital marketing agency, but also the co-founder of Medley Wine Company and a key player in building a fintech startup from $1 million to $100 million in ARR, culminating in a billion-dollar exit.
In this comprehensive interview, Dorner shares battle-tested strategies, hard-earned lessons, and his predictions for the future of digital marketing. Whether you’re running an e-commerce brand, a B2B service company, or exploring new business opportunities, the insights in this article will help you navigate the rapidly evolving digital landscape of 2026.
The Current State of Digital Marketing: What's Changed in 2026
Meta's Controversial Update: The Good, The Bad, and The Ugly
One of the most significant disruptions in digital advertising recently has been Meta’s major platform update rolled out just before Black Friday 2025. “It was like the end of October, less than 30 days to adjust, and yeah, it wreaked havoc on a lot of accounts,”Dorner explains. “We saw ads that were working—their CPAs literally tripled, CPMs going up. It just didn’t do what it’s supposed to be.”
The concept behind Meta’s update was promising: create a smarter engine to match the right ad to the right person in real-time, theoretically delivering higher conversion rates. However, the execution fell short.
The Workaround That Actually Works
Dorner’s agency discovered something counterintuitive: going back to old-school, hand-selected targeting actually outperformed Meta’s new automated system.
“I got the same ad for my legacy campaign whose CPA tripled, duplicated the campaign, relaunched with hand-selected targeting. CPA dropped 70% back down to target,” Dorner reveals.
This finding contradicts Meta’s official guidance, which recommended:
- Letting the machine do everything
- Avoiding manual targeting
- Fewer campaigns with consolidated accounts
- Lots of creative variation
Key Takeaway for Marketers:Don’t blindly follow platform recommendations. Test alternative approaches, especially when new updates create volatility in your campaigns.
The Expansion Beyond Meta and Google: Five Viable Advertising Platforms
For years, digital marketers had two primary options: Meta (Facebook/Instagram) and Google. That landscape has fundamentally shifted.
“We’ve gone from two platforms to five viable platforms,”Dorner states. “The spend is getting a lot more spread out.”
The new advertising ecosystem includes:
- Meta (Facebook/Instagram)– Still powerful but expensive and volatile
- Google Ads– Remains essential for search intent
- CTV (Connected TV)– Seeing tremendous success for brand awareness
- Axon (formerly Apploven)– Emerging as a strong performer
- TikTok Shop/GMV Max Campaigns– “Amazing” results for e-commerce
Why This Matters:The diversification of viable ad platforms means marketers can hedge their bets and aren’t completely dependent on Meta’s algorithmic whims or Google’s pricing fluctuations.
AI in Marketing: Separating Hype from Reality
What AI Does Well (And What It Doesn’t)
As someone managing multiple six figures in monthly ad spend, Dorner has extensively tested AI across various marketing functions. His assessment is nuanced and practical.
AI Marketing Applications That Actually Work:
- Copywriting and Content Creation
- “For copywriting, it’s super useful. Saves me a ton of time there.”
- Excellent for drafting ad copy, email sequences, and social media posts
- Requires human editing but dramatically reduces initial creation time
- Audience Research
- “For audience research, it’s super useful.”
- Quickly identifies target demographics and psychographics
- Helps uncover customer pain points and motivations
- Reporting and Data Analysis
- “Talk to your data stuff—great.”
- ChatGPT can analyze campaign performance data
- Helps identify trends and optimization opportunities
Where AI Falls Short:
AI-Generated Video Ads“It’s not quite there yet in my opinion in terms of having AI-generated videos as your ads. It’s 80-90% there, but people can tell. The results that we’ve seen when we’ve run those ads for some of our clients are not great. People want to see real people.”
The Exception:AI avatars can work better for B2B services where there’s no physical product in frame, but even then, results are inconsistent.
Strategic Recommendation:Use AI as a powerful assistant for research, copywriting, and analysis—but keep humans in front of the camera for video ads.
The Critical Importance of Attribution in Multi-Channel Marketing
Why Attribution Platforms Are Non-Negotiable at Scale
One of the most valuable insights from Dorner’s experience comes from a costly lesson learned years ago with an e-commerce client.
The Problem:A client was scaling Meta ads aggressively. Meta’s dashboard showed amazing results, so they kept increasing spend. However, actual store revenue wasn’t growing proportionally.
The Discovery:After implementing an attribution platform, they discovered Meta had “way lower incrementality than what Meta’s performance was showing.”
The Solution:They reduced Meta spend by approximately 40% and reallocated budget to Google, which showed higher incrementality than Google’s own reporting indicated.
When to Invest in Attribution Platforms
Dorner’s Rule:“Once you’re spending over $50K a month, I recommend people have one of these platforms.”
Top Attribution Platform Recommendations:
- Triple Whale– Agency’s primary choice
- North Beam– Secondary preferred platform
- Polar Analytics– Solid alternative
- Hyros– Has improved significantly (early versions had installation challenges)
Cost Consideration:Attribution platforms typically run $500-$1,000 monthly, which is justified when:
- Monthly ad spend exceeds $50,000
- You’re advertising on multiple platforms (3+ channels)
- Incrementality degradation becomes significant at higher spend levels
Why It Matters:Without proper attribution, platforms like Meta and Google will overcount conversions and credit themselves for conversions they didn’t actually drive. This leads to misallocated budget and suboptimal ROAS.
The Disney Experience: Lessons from Managing $30M in Ad Spend
How a 24-Year-Old Became Disney’s Top Digital Marketer
Dorner’s Disney experience provides a masterclass in seizing opportunities and delivering results.
Starting from the Bottom:Dorner joined Disney as a contractor at age 24—the youngest person on the team—with the smallest portfolio of accounts that nobody else wanted.
The Big Break:When the most senior team member (who managed the largest account portfolio) went on maternity leave, Dorner was moved to cover the $30 million book of business.
The Differentiator:While other team members avoided the complexity of syncing revenue data across platforms (Google to Adobe to Marin), Dorner did the extra work.
“I got revenue flowing into my accounts. I was able to grow those accounts 30-40% a year just by having that revenue visibility. No one else was willing to do the extra work to get that visibility.”
Career-Defining Results
Over 2.5 years managing Disney’s largest digital advertising accounts:
- Doubled account performance(from $30M to $60M+ in value)
- 30-40% year-over-year growthin mature accounts where 5-10% growth was considered excellent
- First person to pilotMeta’s dynamic hotel ads (now used by every hotel chain globally)
- Early adopterof AI bidding technology, delivering another 40% performance gain
The Calculated Risk:After just 18 months in a full-time role that took 18 months to earn, Dorner left Disney for a tiny startup—a decision friends and family thought was crazy. “At Disney, I was operating really a couple levels above my title and above my pay grade. But there was no opportunity to actually move up. Someone’s got to retire or get hit by a bus.”
The Lesson for Employers:When Dorner asked for a $10,000 raise after generating nine figures in incremental revenue, Disney refused. He left and helped build a billion-dollar company.
Don’t lose rockstar employees over modest compensation increases.
Building a Billion-Dollar Startup: The Stax Journey
From $1M to $100M ARR in Four Years
After Disney, Dorner took a pay cut to join Stax, a fintech startup with:
- Less than 50 employees
- Under $1 million in ARR
- $10 million valuation
- Equity compensation
Four years later:
- $100 million in ARR
- $1 billion valuation at exit
- Multiple fundraising rounds
- Dorner evolved from individual contributor to Head of Marketing
The Secret to Surviving Multiple Growth Stages
“Most people are only good for one stage of growth at a startup. Good people are worth two. It’s unheard of—top 1% of the 1%—if you can go through three or more stages of growth.”
Dorner successfully navigated four distinct phases:
- $10M valuation phase– Building from scratch
- $50M raise– First major scaling
- $100M raise– Rapid expansion
- $300M+ to $1B exit– Enterprise-level operations
What Made It Possible:Working one level removed from the co-CEOs (a brother-sister team) gave Dorner “a crash course in how they were running this billion-dollar company up close.”
Key Insight:The perfect preparation for entrepreneurship isn’t just working at startups—it’s being close enough to leadership to understand how strategic decisions are made at each growth stage.
Launching Medley Wine Company: Building an E-Commerce Brand
The Problem: American Wine Makes You Feel Terrible
“You go to Europe, you drink the wine over there, you can drink every day and not feel a thing negative. You come here, you drink US wine, you feel it the next day.” Dorner identified a significant market opportunity: 76 approved additives can be added to US wine without label disclosure—all illegal in Europe.
The Solution: European Organic Wine at Accessible Prices
Medley Wine Companyoffers:
- Organic, clean, zero-sugar, zero-additive wine from Europe
- Sourced from Mediterranean regions
- Revolutionary pouch packaging (not glass bottles)
The Economics:
- Traditional pricing in glass: $30-40 per bottle
- Medley pricing: ~$9 per bottle
- 80% reduction in shipping costs and carbon footprint via pouch packaging
The Strategic Advantage: Your Own Testing Ground
“We spend multiple six figures on ads through our own ad account. Anything I want to try for one of our clients, I can go try it there first with my own dollars. I don’t have to sell somebody on it. I don’t have to get approval. I just go do it.”
This creates a massive competitive advantage:
- Test new strategies without client risk
- Validate approaches before recommending to agency clients
- Build real-world case studies
- Understand client pain points firsthand
Agency Owner Takeaway:Having your own product-based business alongside an agency provides invaluable testing opportunities and deepens client empathy.
The Next Frontier: White Coat Medical Marketing
Why Medical Marketing Is the Next Big Opportunity
After years of success in e-commerce and B2B lead generation, Ascenditt is launching a specialized medical marketing division: White Coat Agency.
Market Analysis:
- “We’ve identified a soft spot in terms of the marketing skill within the medical space”
- Most medical marketing is done by solopreneurs with limited capabilities
- Medical practices are frequently burned by poor-quality marketers
- Significant opportunity for sophisticated marketing approaches
The Proof of Concept
Case Study:Self-pay MRI clinic (similar to Prenuvo)
- Took over from previous agency
- Cut CPA by 40%
- Tripled the number of booked scans
- Timeline: 120 days
Target Market:
- Elective medical procedures
- Dental practices
- MRI/imaging centers
- Aesthetic medicine (Botox, facial treatments)
- Other cash-pay medical services
Strategic Approach:
- Separate brand identity (not “Ascenditt for Medical”)
- Dedicated team specializing only in medical marketing
- Proven local service marketing template
- Focused expertise builds client confidence
Why It Works:“The approach for a roofer versus a dentist office is really not that different. It’s person searching for X service in Y city.”
Shopify and E-Commerce Platform Insights
Why Shopify Dominates (And Will Continue To)
“We won’t work with any e-commerce sellers that aren’t on Shopify. It is the dominant platform.”
Key Advantages:
- Constant Innovation– Always improving, always adding features
- Ecosystem Integration– Reducing reliance on third-party apps
- ChatGPT Checkout Integration– Positioning for zero-click commerce future
- Shopify Capital– Accessible funding for inventory float
Shopify Capital: A Game-Changer for Small Brands
How It Works:
- Must use Shopify’s merchant processing (not third-party)
- Shopify analyzes your order history and payment processing
- Approval within 1-2 days
- Funds deposited directly to your account
- Automatic payback on their schedule
Use Case:“Predominantly for inventory float. With e-com, cash flow is a challenge. You can have a super profitable business, but all of a sudden you got to put a half-million-dollar payment down to get your inventory.”
Investment Note:Dorner owns “a ton of stock” in Shopify—a recommendation worth noting given his insider perspective on e-commerce infrastructure.
The Rise of Zero-Click Platforms: ChatGPT, Reddit, and AI SEO
ChatGPT as a Traffic Goldmine
“ChatGPT is gold. The traffic right now is free. If you’re the number one recommendation in a category for ChatGPT and it puts your product right there in their feed, that’s super valuable.”
Recent Development:ChatGPT integrated with Shopify checkout, making product recommendations actionable with immediate purchase capability.
Strategic Implication:Traditional SEO isn’t dying, but AI-powered search is becoming a critical traffic source. Optimizing for AI recommendations is the new frontier.
Reddit’s Resurrection as a Marketing Platform
“Reddit was kind of this forgotten platform for so long. Now all of a sudden, it’s super important.”
Why Reddit Matters Now:
- AI language models scrape Reddit for authentic recommendations
- Influences ChatGPT and other AI search results
- Users trust peer recommendations on Reddit
- Brand mentions don’t require links to be effective
How to Do It Right:
- Add genuine value to community discussions
- Don’t spam links
- Build authentic presence in relevant subreddits
- Think like a ninja, not a bulldozer
“You got to be really intentful about it and add value. The AI is going out there and it’s searching and picking up names and brands and companies and then adding recommendations, and it doesn’t even need links.”
Starting Over: What Would Mason Dorner Do Today?
The Service-Based Business Opportunity
If forced to start over with minimal capital, Dorner would choose a service-based business with low overhead—and specifically avoid trying to build a tech career.
Why Not Tech?“AI is taking out the entry-level stuff. Folks like you and me that have been in it for a long time, we’re going to be fine because the AI sits below us. It’s replacing entry-level developers, marketing managers, copywriters.”
Specific Business Ideas Worth Pursuing
- Pressure Washing
- Minimal equipment investment (few hundred dollars)
- Portable pressure washer and reliable car to start
- One example: ex-con built multi-six-figure company in a few years
- Low barrier to entry, high scalability
- Dog Waste Removal
- $20-30 per week recurring revenue per customer
- Minimal overhead (trash can, vehicle)
- Build route density in neighborhoods
- Scale by hiring teams
- Mobile Pet Grooming
- Upfitted van with water system
- Service 5-10 customers per day
- Higher margins than fixed-location shops
- Convenience premium
- Mobile Barber Services
- Sprinter van setup
- $100-150 per haircut (vs. $40-60 at shops)
- 40-minute appointments
- Back-to-back scheduling in specific neighborhoods
- Dorner personally uses this service in Scottsdale
The Winning Formula
Phase 1:Start doing the service yourself
- Minimum overhead investment
- Build client base through direct effort
- Validate market demand
Phase 2:Hire someone for day-to-day operations
- Once sufficient cash flow is established
- Free yourself for business development
Phase 3:Apply marketing and sales expertise
- Pour gasoline on the fire
- Leverage your skill set that “transcends industries”
- Scale aggressively
The Underlying Principle:“The name of the game right now is convenience. If you can take a legacy service and make it more convenient and bring it to someone, you’ll absolutely kill it.”
Economic Outlook and Tariffs: The E-Commerce Reality Check
The Brutal Impact of 2025 Tariffs
Dorner’s perspective on the tariff situation is informed by real-world impact on his client base:
“The tariffs have been brutal. They have completely wrecked our e-commerce customers. That’s half of our business.”
Case Study: Snowboard/Bike Helmet Manufacturer
The Situation:
- Top 3-4 global manufacturer in their category
- 30% profit margins
- Manufacturing equipment owned in China
- Years and significant capital required to relocate production
The Impact:
- China tariffs hit 30% (at peak)
- Profit margins completely eliminated overnight
- Cannot quickly relocate manufacturing
- Capital equipment investment trapped overseas
Who Benefits:Large players like Amazon and Walmart
- Scale to absorb tariff costs
- Extensive loss-leader product strategies
- Small businesses disproportionately hurt
The Promised vs. Delivered Reality
The Promise:Tariff revenue would offset impact through:”
- Reduced or eliminated income taxes
- Strategic reinvestment in American business
The Reality (as of early 2026):
- Year into tariff implementation
- No significant income tax reduction delivered
- Money extracted from struggling small businesses
- Potential redistribution to lower-income households
- Small business owners bearing the brunt
The Execution Problem:“You can’t have tariffs change from 10% to 40% to 30% month to month. People can’t do business that way.”
Silver Lining and Sector Differences
Tech Sector:Still performing well, largely unaffected
Medical Sector:Thriving, cash-based services immune to tariff impact
E-Commerce:Significant downcycle, driving Ascenditt’s expansion into medical marketing
Dorner’s Outlook:“I’m hopeful for it in 2026, but it hasn’t come to fruition yet. I support the concept of it. I just haven’t seen it executed in my opinion the way that we were sold on it.”
Key Lessons for Agency Owners and Entrepreneurs
1. Pay Your Rockstars Above Market Rate
“We overpay for rockstars and it works way better.”
Lesson from both Disney (losing talent over $10K) and Stax (retaining talent through premium compensation):
- Rockstar output is 2-3x average performers
- Slightly higher salary costs are negligible compared to productivity gains
- Three C-players cost more than one A-player
- Include non-financial motivation: value, participation in wins, meaningful work
2. Do the Extra Work Nobody Else Will Do
Dorner’s competitive advantage at Disney:
- Syncing revenue data across platforms (difficult, time-consuming)
- Hand-selecting audience targeting (against platform recommendations)
- Testing new technologies before anyone else
“I was able to grow those accounts 30-40% a year just by having that revenue visibility. No one else was willing to do the extra work.”
3. Own Your Own Product/Service Business
Benefits of agency + product business model:
- Test strategies with your own money first
- Validate before recommending to clients
- Build authentic case studies
- Understand client challenges firsthand
- Multiple revenue streams
- Better exit multiples than agency-only models
4. Add Services Slowly and Methodically
Ascenditt’s expansion strategy:
- Started with e-commerce only (years of focus)
- Added B2B/tech lead-gen after 1-2 years
- Added email marketing when clients were failing without it
- Adding medical vertical after 3 years
- Each addition spaced at least 1 year apart
- Dedicated teams for each vertical
“If you scatter and you try to do too much too soon, you try to be everything to everyone, it doesn’t work.”
5. Be Willing to Take Calculated Risks
Dorner’s career trajectory involved multiple calculated risks:
- Leaving Disney’s stability for a startup
- Taking a pay cut for equity
- Investing in wine business during peak agency growth
- Launching new vertical during economic uncertainty
“I’ve always taken a lot of calculated risks in my career. I changed jobs every couple years whenever I saw there was an opportunity to leg up.”
6. Niche Down with Separate Brands
Why White Coat is separate from Ascenditt:
- “Pick a niche and focus on it and speak to your customer, not try to speak to everybody”
- Clients want dedicated teams that specialize
- Different brand identity for different markets
- Builds trust and expertise positioning
Practical Digital Marketing Strategies for 2026
Multi-Channel Attribution Strategy
Minimum Viable Setup (Under $50K/month spend):
- Rely on platform native analytics
- Focus on blended ROAS
- Use UTM parameters religiously
- Track customer surveys (“How did you hear about us?”)
Recommended Setup ($50K+/month spend):
- Implement Triple Whale or North Beam
- Monthly cost: $500-1,000
- Track incrementality, not just last-click attribution
- Identify which platforms over/under-report conversions
- Reallocate budget based on true incrementality
Platform Diversification Approach
2026 Recommended Mix:
- Meta (30-40% of budget)– Expensive but still reaches broad audiences
- Google Search (20-30%)– Captures high-intent traffic
- TikTok Shop (15-20%)– Especially for consumer products
- CTV (10-15%)– Brand awareness and remarketing
- Axon/Emerging Platforms (5-10%)– Testing new channels
Risk Management:Don’t put more than 50% of ad budget on any single platform.
AI Implementation Roadmap
Implement Immediately:
- ChatGPT for copywriting first drafts
- AI tools for audience research
- Automated reporting and data analysis
- Competitor analysis
Proceed with Caution:
- AI-generated images (test extensively)
- AI video avatars for ads (B2B only, test small)
- Fully automated campaign management
Avoid for Now:
- AI avatars handling physical products in ads
- Letting AI make budget allocation decisions without oversight
Reddit Marketing Strategy
Phase 1: Listen and Learn
- Identify relevant subreddits in your industry
- Study top posts and comment patterns
- Understand community rules and culture
Phase 2: Participate Authentically
- Answer questions with genuine expertise
- Provide value without promotion
- Build karma and credibility
Phase 3: Strategic Mentions
- Natural references to your brand/product when relevant
- Let others discover and share
- Focus on being helpful, not promotional
FAQ's: Digital Marketing Insights from Mason Dorner
What’s the biggest mistake e-commerce brands make with Meta advertising?
Following Meta’s platform recommendations without testing alternatives.When Meta’s algorithm update caused CPAs to triple, the solution was actually going back to manual audience targeting—the opposite of Meta’s guidance.
When should you invest in an attribution platform?
Once you’re spending over $50,000 per month on advertising, especially if you’re on multiple platforms. The $500-1,000 monthly cost is justified by preventing budget misallocation due to platform over-reporting.
Does AI-generated video content work for advertising?
Not yet for most use cases.While AI is 80-90% there, people can tell the difference and results suffer. The exception might be B2B services without physical products, but even then results are inconsistent. Use AI for copywriting and research instead.
What’s the best e-commerce platform in 2026?
Shopify, without question.Dorner’s agency won’t work with brands on other platforms. Key advantages include constant innovation, ChatGPT checkout integration, and Shopify Capital for inventory financing.
How do you get featured in ChatGPT recommendations?
Focus on building brand authority through:
- Consistent content creation
- Strategic backlink building
- Reddit community participation (authentic value-add)
- Citations and mentions across the web
- Google Business Profile optimization
What business would you start with limited capital?
A service-based business with low overhead, specifically:
- Pressure washing
- Dog waste removal
- Mobile pet grooming
- Mobile barber services
These require minimal investment, have recurring revenue potential, and can scale by hiring teams once cash flow is established.
How has the tariff situation affected e-commerce?
Brutally.Tariffs have “completely wrecked” many e-commerce businesses, with some clients going out of business entirely. The impact is most severe on small businesses who can’t absorb cost increases like Amazon and Walmart can.
What’s the most underrated marketing platform right now?
Redditand CTV advertising. Reddit influences AI recommendations and ChatGPT results. CTV provides brand awareness at scale with better targeting than traditional TV.
Should agencies specialize or offer multiple services?
Specialize with separate brands for different niches.Ascenditt maintains distinct identities for e-commerce, B2B tech, and medical marketing—each with dedicated teams. Add services slowly (1+ year apart) with methodical implementation.
What’s the most important hiring principle?
Pay rockstars above market rate.The output difference between A-players and C-players is 2-3x, but the cost difference is minimal. Three mediocre team members cost more than one exceptional performer.
Conclusion: The Future Belongs to Nimble, Multi-Channel Marketers
Mason Dorner’s journey from managing Disney’s massive advertising budgets to building a billion-dollar startup and launching successful product brands provides a masterclass in modern marketing and entrepreneurship.
Key Takeaways for 2026 and Beyond:
- Platform diversification is no longer optional– Spread risk across Meta, Google, TikTok, CTV, and emerging channels
- Attribution technology is critical at scale– Platforms over-report conversions; know your true incrementality
- AI is a powerful assistant, not a replacement– Use it for research, copywriting, and analysis, but keep humans in creative roles
- Convenience is the ultimate competitive advantage– Whether B2B or consumer services, making things easier wins
- Specialization with dedicated teams outperforms generalization– Focus deeply on specific niches for better results
- Own a product business alongside agency work– Provides testing ground, builds empathy, and creates better exit opportunities
- The zero-click future is here– Optimize for ChatGPT recommendations and AI-powered search, not just traditional SEO
- Economic conditions vary by sector– E-commerce faces challenges from tariffs; medical and tech sectors remain strong
- Pay and retain exceptional talent– Rockstars deliver exponentially better results and drive competitive advantage
- Calculated risk-taking accelerates growth– Strategic career and business moves compound over time
Connect with Mason Dorner
Medley Wine Company:DrinkMedley.com
Organic, zero-sugar, zero-additive European wine delivered to your door at $9/bottle.
White Coat Agency:WhiteCoat.com
Specialized digital marketing for elective medical practices, dental offices, and aesthetic medicine providers.
Ascenditt:E-commerce and B2B marketing agency with proven track record at scale.
About This Interview
This article is based on an in-depth interview conducted by Clayton Turnerof Leedlywith Mason Dorner, founder of Ascenditt and Medley Wine Company. The conversation covered digital marketing strategy, entrepreneurship, agency growth, and practical tactics for 2026.
For more interviews with successful entrepreneurs and marketers, subscribe to the Leedly YouTube channel.
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Published:12-29-2025
Author:Clayton Turner, Founder of Leedly
Guest Expert:Mason Dorner, Founder of Ascenditt & Medley Wine Company
Reading Time:23 minutes
Category:Digital Marketing, Entrepreneurship, E-Commerce
Tags:#DigitalMarketing #MetaAds #GoogleAds #ECommerce #AIMarketing #AttributionPlatforms #Shopify #StartupGrowth #AgencyLife #MedicalMarketing #ChatGPTSEO #RedditMarketing #WineBusiness #EntrepreneurInterview #Marketing2026