Healthcare Marketing Agency: SEO, AI Search, and Maps for Healthcare Operators and Practices
Leedly is a healthcare marketing agency for two kinds of healthcare businesses: operators that sell to other healthcare organizations, and practices that serve patients. We get you found in Google, Google Maps, and the AI assistants your buyers now ask first, and we report it every month as numbers you can check.
I sold my elearning company to private equity in an eight-figure exit, and search was a material part of what the buyer paid for. I served three deployments in the US Navy before that. I build healthcare search programs the way I built that asset: around the searches that turn into revenue.
Two kinds of healthcare marketing
Most healthcare marketing agencies are built for one buyer: a patient looking for a doctor. That is half the industry.
Healthcare operators sell to labs, hospitals, practices, and health systems. Medical couriers, lab services, billing companies, staffing firms, practice brokers, and supply distributors. Your buyer is a lab manager or a practice administrator, and a single account can be worth six figures a year. Search volume is low. Intent is high.
Practices sell to patients. Orthodontists, dentists, clinics, and specialists. Your buyer searches locally, reads reviews, and picks from the Map pack or the name an AI assistant gives them. Volume is higher. Every profile detail counts.
We run both. The playbook differs, so the program does too.
What we do for healthcare operators
Market pages built before you need them. Your buyer searches with the city in the query. We build a real page for each metro you serve or plan to serve, with the turnaround, coverage, and service lines for that market. I wrote up the structure in multi-location SEO.
One page per service, named the way your buyer names it. “Stat medical courier.” “Specimen transport.” “After-hours lab pickup.” Each is its own buying situation with its own urgency.
Proof a compliance-minded buyer will accept. Chain of custody, handling standards, coverage hours, and who answers at 2 a.m., written plainly on the page where the buyer is already reading.
Measurement built for low volume. We split discovery clicks from brand clicks, because in operator search one right visitor outweighs a thousand wrong ones. The full reasoning is in healthcare SEO when the patient never searches for you.
What we do for practices
Google Business Profile as the front door. Categories, services, and descriptions named the way patients search, two posts a week, and review asks that get patients to name the treatment. That review language feeds Google’s AI answers directly, which I covered in GBP is an AI trust signal.
Map pack coverage beyond your front door. We track share of local voice on a grid across the neighborhoods you draw from, so a practice that ranks at its own address and disappears four miles out gets caught early.
Directories patients and AI both read. Healthgrades, Zocdoc, and the industry registries in your specialty, kept consistent with your profile and site.
Results from live healthcare accounts
A medical courier serving 30 metros across 8 states. One account found them through a city page and is approaching $3,000 a week in receivables, roughly $150,000 a year. That account then pulled them into two new markets where pages were already built and ranking. In AI answers, ChatGPT names them in 87.8% of responses on “stat medical courier” at an average position of 1.05, and Google AI Mode names them in 93.9% of responses on “medical courier.” Their Google Maps share of local voice is 67% in Tampa, 69% in Clearwater, and 65% in Brandon.
Villa Orthodontics, Glen Allen, Virginia. When we ran the baseline, ChatGPT recommended the practice first to a parent asking for the best orthodontist for their teenager, drawing on its directory profiles and review scores. In the Map pack, its share of local voice on “orthodontist” broke a three-month plateau at 8.33% and rose to 11.11%, holding across both July scans.
Healthcare advertising agency or healthcare marketing agency?
If you searched for a healthcare advertising agency, check which one you need before you call anyone.
Healthcare advertising agencies mostly serve pharmaceutical, biotech, and medical device brands: national campaigns, regulated drug advertising, and media buying at scale. Their buyers are brand managers with seven-figure budgets.
Healthcare marketing agencies like Leedly serve operators and practices that need to be found by the specific people who buy from them: in Google, in the Map pack, and in AI answers. If you run a practice or a healthcare services company, this is the one you want.
We also manage paid search and paid ads when a program needs them, built on the same pages and measurement as the organic work.
AI search is part of every program
Operators and patients both ask AI assistants for recommendations now. A lab manager asks ChatGPT for a stat courier. A parent asks for the best orthodontist nearby. The assistant answers with two or three names.
Every Leedly healthcare program measures how often you get named across ChatGPT, Google AI Mode, Gemini, and Perplexity, and where you land in the list. The method is on our AEO agency page.
What it costs
Leedly healthcare programs start at $1,500 a month, flat rate, no long-term contract. That covers the monthly measurement across Google, Maps, and four AI assistants, page and profile work, directory alignment, and a monthly report with discovery clicks, share of local voice, and AI presence. Paid media is scoped separately when you need it.
FAQ
What does a healthcare marketing agency do?
It gets healthcare businesses found by the people who buy from them. For practices, that means patients in Google, the Map pack, and AI answers. For healthcare operators, it means lab managers, administrators, and health systems searching for a vendor in their market.
Do you work with B2B healthcare companies or only practices?
Both. Our strongest healthcare result is a B2B operator, a medical courier where a single account from one city page is worth roughly $150,000 a year.
How is a healthcare SEO agency different from a general SEO agency?
Healthcare buyers screen for risk before they call. The pages have to answer handling, coverage, and credential questions up front, and the reporting has to separate new buyers from existing ones. A general program built for traffic volume misses both.
How much does healthcare marketing cost?
Leedly starts at $1,500 a month, flat, with no long-term contract. Paid media is scoped separately.
Can you help my practice show up in ChatGPT?
Yes. We measure your presence on the questions patients ask, then work the profile, review, directory, and page signals the assistants read. Villa Orthodontics is a live example.
See where you stand
Before you hire anyone, see what Google and the AI assistants say about you today. The free AI visibility scan runs the questions your buyers or patients ask across ChatGPT, Perplexity, and Google’s AI results and shows who gets named instead of you.