SEO and AI Search Case Studies
When a buyer asks ChatGPT who to hire, our clients get named, and often first.
I built search into my own elearning company until it ranked 360 keywords in Google’s top three. That company sold to private equity in an eight-figure exit. Leedly runs the same playbook for founders now, with one addition: the AI assistants your buyers ask before they ever call you.
Here’s what it produced in four hard markets.
At a glance
| #1 on ChatGPT, Claude and Perplexity | for “best Invisalign provider” in an orthodontist’s home market (Sep 16 scan) |
| 1.05 average rank on ChatGPT | for “stat medical courier,” named at 43 of 49 points across the metro |
| +52% Google clicks in one month | for a national property tax platform, with 341 tracked conversions |
| ~$150K a year | from one client who found a medical courier through a single city page |
| 4,600+ YouTube views | on a 34-second city video from a channel with 15 subscribers |
Case study 1: National property tax appeal platform
The market. Property tax appeals are a national fight against VC-backed competitors with bigger budgets and older domains. The client launched a new national platform with 3,000+ pages.
What we did.
- Built head-to-head comparison pages against the best-funded competitors
- Rewrote titles and descriptions on the comparison and county pages
- Produced county videos on YouTube and embedded them on the matching pages
- Wired conversion tracking so we report leads, not guesses
How we tracked it. Search Console, GA4 conversion events, and a fixed set of buyer prompts run through ChatGPT every month.
The results (June to July 2026).
- Google clicks: 5,168 → 7,836 (+52%)
- Sessions: 10,602 → 16,501 (+56%)
- 341 tracked conversions in the first month tracked
- Click-through rate and average position improved at the same time traffic grew. That almost never happens.
- Ranking positions 1.5 to 3 on searches where buyers research the biggest competitors
- Cited by ChatGPT as one of two sources for “best property tax appeal service”
In the client’s words (Google review):
“Within 90 days we were ranking in the top 1, 2 and 3 positions for many of our main keywords. Leedly is the best at keyword contextual content generation, YouTube video production, LLM search and ChatGPT.”
National real estate / tax platform client
Case study 2: Multi-state medical courier, Florida-based
The market. Medical logistics is contract-driven and trust-heavy. Hospitals, labs and radiopharma buyers pick carriers they already know. The client runs direct dispatch across 30 metros in 8 states.
What we did.
- Built city pages for every market they serve, before they needed them
- Shot short city videos for YouTube
- Structured every page for AI answers: direct, quotable, specific to the service
- Tracked the Maps profile on grids around the headquarters metro
How we tracked it. Geo-grid scans across Google Maps, ChatGPT, Google AI Mode and Gemini, plus Search Console and GA4.
The results.
- ChatGPT names them first for “stat medical courier”: average rank 1.05, named in 88% of answers across the metro
- Google AI Mode names them in 94% of “medical courier” answers
- One client who found them through a single city page is now approaching $3,000 a week, about $150,000 a year, and pulled them into two new markets. Both markets already had pages ranking before that client asked.
- A 34-second city video: 4,600+ views. A second city video: 3,500+. The channel has 15 subscribers, so every view came from someone searching.
In the client’s words (Google review):
“Within 90 days, our Google Business Profile was showing up in the top 3 for our primary service keywords. They actually got us showing up as a recommended business when people search our category on ChatGPT. That was something none of our previous agencies even knew was possible.”
Medical logistics client
Case study 3: Orthodontist, Glen Allen, Virginia
The market. Orthodontics is one of the most crowded local categories in the country. Competitors run big ad budgets, and national aligner brands soak up the search results.
What we did.
- Built the most complete Google Business Profile in the market: 38 services, full attributes, posting twice a week
- Coached patients to name their treatment in reviews. “Invisalign” became the #1 topic in the review profile.
- City landing pages with FAQ schema for every community served
- Cleaned up the directories AI assistants actually read (Healthgrades, Zocdoc, industry registries)
How we tracked it. Multi-engine AI scans (ChatGPT, Claude, Perplexity, Gemini), Maps geo-grids and Search Console.
The results (AI scan, September 16, 2026; single run per question, so treat ranks as a snapshot).
- #1 recommendation for “best Invisalign provider” in their city on ChatGPT, Claude and Perplexity. #2 on Gemini.
- Named in 18 of 20 local AI answers, and first in 6 of them
- #2 in the Google map pack for Invisalign and braces in their city
- 131 Google reviews at 5.0 stars
Full story: How an orthodontist became ChatGPT’s #1 recommendation
Case study 4: My own elearning company
Before Leedly, I was the owner carrying the risk.
- 360 keywords ranked in Google’s top 3 across 156 product pages
- The search asset was part of the story when the company sold to private equity in an eight-figure exit
It’s the one case study where the result showed up in an exit multiple, and it’s why every Leedly engagement is built to add to what your company is worth.
What we’re building now: AI agents
Search gets the phone ringing. Agents handle the work behind it.
- Shipment verification agent, medical logistics. Right now a person watches a folder and approves every package before it can make its flight. We’re building an agent that checks packaging and labeling against the client’s written standard. It clears the clean ones and sends the unclear ones to a person. In build now.
- Client-to-team agent. One client’s operations lead now works with our team through her own AI agent in Notion and Slack. It answers our questions, sends back updates, and turns her answers into content.
See the six agents we run → · How we build AI inside your operations →
What our clients say
“We hired Leedly after getting burned by two other SEO agencies that promised rankings and delivered reports.”
Medical logistics client
“They didn’t just identify the problems, they gave us a clear plan to fix them. They analyzed the actual search terms and keywords our prospective customers are using.”
Elearning client, Finland
“We tried everything and nothing worked until we got Leedly doing our SEO, Ads and Cold Email all working together in one central CRM.”
Client
“Clayton and Leedly have helped us get visibility and views on our YouTube channel and we are now getting more business from Google and YouTube.”
Client
How we measure everything
Every number on this page comes from one of four places. We show them to clients every month:
- Google Search Console: clicks, impressions, position
- GA4: sessions and tracked conversions
- Geo-grid scans: where you show up on Maps and in AI answers, point by point across a metro
- AI prompt baselines: the same buyer questions run through ChatGPT, Claude, Perplexity and Gemini every month
If a number isn’t in those four places, it doesn’t go on this page.