AEO vs SEO: What Changes and Where to Spend

Ten search results on the left and one highlighted AI answer on the right, illustrating AEO vs SEO

The short answer: SEO gets your page ranked so a buyer clicks it. AEO (answer engine optimization) gets your business named when a buyer asks ChatGPT, Google AI Mode, or Gemini for a recommendation. They run on the same foundation. The differences are in how the result shows up, how you measure it, and which … Read more